Unit 2 - Relationships - Food Advertisements

I have been researching into how food is advertised, the majrority of photographs advertising food use either one of two things,  they use a shallow depth of field so the food in the image is sharp and clear, or they use a black or white background which empathises the colours of the food. 

Marks and Spencer's Tv Commericals 2014 & 2015.

In 2014 Marks and Spencer's released a new series of TV Commericals, which also carried on through to 2015 and is still being used today, the adverts consist of a black background, with cut up bits of brightly coloured foods such as peppers and cream, against the dark background the food stands out and draws the viewers attention. Many of Marks and Spencer's adverts follow this theme of having a black background. In my second shoot I will be looking into using a black background.